The Budgy Smuggler

budgy smuggler

1A/22 Darley Rd


Opening times

Mon-Sun: 9am – 5pm


Starting out as something of a joke, Budgy Smuggler has grown into a successful online business with an international following and its first store ever in Manly.

Two blokes decided to write ‘Budgy Smuggler’ on the backside of a plain pair of swimmers at a BBQ – and the Budgy Smuggler brand was born. 

“It was just a bit of a laugh. For the first decade or so the business was not much more than an expensive hobby for our boss,” explains Jarrod Allen, head of research and development at Budgy Smuggler.

Now the brand has a store in Manly. “We have some pretty sweet stuff planned... In the first instance, we’ll have a new design released in store every Saturday right through summer. So no matter how many times you come and say G’day, there’ll be something fresh to cast your eyes over,” explains Brenden Hartmann, general smuggling manager. 

Mens, womens and kids budgy smugglers are available plus a couple of cheeky accessories like hats, towels and bottle openers.

 There is, of course, the matter of the spelling – Budgy not Budgie. Jarrod wishes there was a good, solid explanation for that particular issue…

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“The sad fact is, we only realised the incorrect spelling after it was too late to change back again. So Budgy Smuggler should have
been Budgie Smuggler. But you
know what, however you spell it, you’ll still look great in a pair of smugglers,” he laughs.

Budgy Smuggler ships worldwide everyday from Manly to the UK and US. There’s also France, Germany, South Africa, Hong Kong, Canada, New Zealand… the list goes on.

The figure hugging swimmers are 100 per cent Australian made and are a big part of Australian beach culture. Budgy Smuggler makes custom-designed garments for sporting clubs, schools, surf clubs, bucks parties, group holidays, in fact everything,
all right here in Sydney.

They also have a growing range for women and kids and the company is further expanding into the UK. •


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SHOPPINGJessica Brunner